Allito Spaces
Allito Spaces is a San Diego interior design studio creating boutique hotel experiences for everyday living. Founded by Allison Garrison, whose 18-month journey around the world evolved into an "Endless Summer" of exploration across Panama, Colombia, Chile, Southeast Asia, Indonesia, the Maldives, Africa, and beyond, the studio transforms homes into personal retreats that transport you without leaving home.
Drawing inspiration from Allison's transformative travels and her background in corporate marketing and customer experience, Allito Spaces needed a brand that reflected their unique positioning: where laid-back California living meets global exploration, creating sun-drenched spaces filled with collected treasures and timeworn textures.
messaging in collaboration with: PURPLE PEN STUDIOSscope of work
Art Direction & Strategy
Messaging
Branding & Identity Design
Illustration
Web Design & Development
Digital & Printed Marketing Assets
CRAFTING A BRAND AS LAYERED AS THE SPACES THEY CREATE
The challenge was creating a distinctive brand identity that balanced boutique character with approachable warmth—attracting premium San Diego clients who value both global inspiration and exceptional service. We needed to position Allito Spaces beyond typical coastal design, establishing them as experts in travel-inspired residential experiences.
Our solution centered on the concept of "Boutique character. Everyday life." The refined serif logotype mirrors the timeless typography found in luxury boutique hotels, while the hand-drawn sun icon embodies Allison's signature "sun-drenched spaces" philosophy. The organic watercolor stripe patterns capture the essence of gentle waves and Mediterranean shadows—fluid elements that evoke the layered experiences of global exploration.
WHERE WANDERLUST MEETS RESIDENTIAL DESIGN
The carefully curated color palette tells the story of working with Allito Spaces: sun-drenched meets global wanderlust. Rich teal blue anchors brand authority while mint breeze evokes wanderlust and coastal living. Sunshine yellow and coral clay add warmth and global flair, while sage green and soft sand provide sophisticated breathing room—differentiating Allito Spaces from typical coastal interiors.
BUILDING THE FOUNDATION FOR GLOBAL EXPANSION
The brand strategy positioned Allito Spaces for growth beyond interior design services. The secondary "allito" mark (without "SPACES") creates flexibility for future brand expansion into design retreats and other creative offerings, allowing the sophisticated, travel-inspired identity to evolve while maintaining client recognition and trust.
The website reflects the boutique hotel experience clients can expect—thoughtfully curated content, immersive project photography, and subtle travel-inspired wayfinding elements that guide visitors through the Allito Spaces journey. Individual project pages are organized like boutique hotel experiences, sharing the inspiration behind each space while highlighting the collected treasures and global elements that make their work unique.
A BRAND THAT TRANSPORTS WITHOUT LEAVING HOME
The result is a comprehensive brand system that captures the magic of Allito Spaces' travel-inspired aesthetic. From the refined logotype to the organic patterns, every element reinforces their position as experts in creating elevated residential experiences that transform homes into personal boutique hotel retreats.
The brand successfully attracts San Diego homeowners seeking distinctive design over cookie-cutter solutions—clients who appreciate both global inspiration and the business expertise that ensures beautiful spaces delivered on time and on budget. Just as Allison's travels planted the seed for her design philosophy, this brand foundation supports her vision of sharing transformative experiences through exclusive design retreats, establishing Allito Spaces as a leader who brings global perspective and creative inspiration to every project.
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allison garrison
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