Allito Spaces

Allito Spaces is a San Diego interior design studio that transforms homes into personal retreats inspired by global exploration. Founded by Allison Garrison, whose transformative 18-month journey across Panama, Colombia, Chile, Southeast Asia, and beyond shaped her design philosophy, the studio creates boutique hotel-inspired experiences for everyday living. Drawing from collected treasures and timeworn textures discovered during her travels, Allison crafts sun-drenched spaces where laid-back California living meets worldly sophistication, transporting clients without ever leaving home.

messaging in collaboration with: PURPLE PEN STUDIOS

scope of work

Art Direction & Strategy
Messaging
Branding & Identity Design
Illustration
Web Design & Development
Digital & Printed Marketing Assets

CRAFTING A BRAND AS LAYERED AS THE SPACES THEY CREATE

The challenge was creating a distinctive brand identity that balanced boutique character with approachable warmth—attracting premium San Diego clients who value both global inspiration and exceptional service. We needed to position Allito Spaces beyond typical coastal design, establishing them as experts in travel-inspired residential experiences.

Our solution centered on the concept of "Boutique character. Everyday life." The refined serif logotype mirrors the timeless typography found in luxury boutique hotels, while the hand-drawn sun icon embodies Allison's signature "sun-drenched spaces" philosophy. The organic watercolor stripe patterns capture the essence of gentle waves and Mediterranean shadows—fluid watercolor elements that evoke the layered experiences of global exploration.

WHERE WANDERLUST MEETS RESIDENTIAL DESIGN

The carefully curated color palette tells the story of working with Allito Spaces: sun-drenched meets global wanderlust—differentiating them from typical coastal interiors.

The brand strategy also positioned Allito Spaces for growth beyond interior design services. The final deliverables included secondary marks for future brand expansion into design retreats and other creative offerings, allowing the sophisticated, travel-inspired identity to evolve while maintaining client recognition and trust.

The website reflects the boutique hotel experience clients can expect—thoughtfully curated content, immersive project photography, and subtle travel-inspired elements that guide visitors through the Allito Spaces journey. Individual project pages are organized like boutique hotel experiences, sharing the inspiration behind each space while highlighting the collected treasures and global elements that make their work unique.

A BRAND THAT TRANSPORTS WITHOUT LEAVING HOME

The result is a comprehensive brand system that captures the magic of Allito Spaces' travel-inspired aesthetic. From the refined logotype to the organic patterns, every element reinforces their position as experts in creating elevated residential experiences that transform homes into personal boutique hotel-inspired retreats.

The brand successfully attracts San Diego homeowners seeking distinctive design over cookie-cutter solutions—clients who appreciate both global inspiration and the business expertise that ensures beautiful spaces delivered on time and on budget. Just as Allison's travels planted the seed for her design philosophy, this brand foundation supports her vision of sharing transformative experiences through exclusive design retreats, establishing Allito Spaces as a leader who brings global perspective and creative inspiration to every project.


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